SJLibrary.org, a collaboration of San Jose State University and San Jose Public Library system.

Collection Merchandising Module

Collection Management, Retail Practices and Merchandising

Presentation on the value of merchandising the library collection to promote use, self-service, and delight to meet customer expectations.

Topics include:

• Creating a marketplace of ideas through merchandising
• Promoting self-navigating layouts for customer self sufficiency
• Library design -- lighting, shelving, colors, display methods
• Emphasizing comfort in the physical environment
  • including food, drink, and music
• Promoting better service to youth
• De-emphasizing the Service Desk as the first library experience
• Creating different zones, such as the Family Place for young children and caregivers
• Integrating retail food service
• Centralizing collection development
• The Implementation Plan
  • Serving the whole family
  • Popular collections promote customer self-help and staff savings
  • Reducing print reference collection
  • Using technology to manage collections
  • Placing core materials on re-ordering schedules
  • Streamlining technical services
  • Foreign language collection
  • Staff responses/resistance
  • Building staff involvement
• Dialogue and discussion

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